- Kurze Geschichte der Globalisierungsproteste
- Martin Jaeggi über Temporary Discomfort I bis III
- Zu Temporary Discomfort IV
- Zu Temporary Discomfort V
- Das WEF als digitales Mosaik



G8 Summit Evian/Geneva, June 2003
Antilogo/Revolution Marketing

During the G8 summit in Evian/Genva, most of Genevas stores, shopping malls and banks had their windows and entries covered due to the thread of violence from certain anti-globalisation protesters.

In the political context the logo earned another, only recently appeared function. It works as an arrow pointing out the targets for the violent section of protesters. The shop an business owners were applying a wide range of disinformation and camouflage strategies to divert from the targets.

The fifth part of Temporary Discomfort focusses entirely on the covered up streets, buildings and shops of Geneva, documenting how the logos of international brands disappear behind wood before to be replaced with logos representing the anti-globalisation movement, such as slogans, signs, icons, graffities, tags: One could call them revolution logos, because they do the PR-Job for the movement. Moreover the smashed windows and destroid shops finally become logos by themselves, by predictibly making the news.

The first new logos after the destruction were those of glass replacment companies, and message by shop owners saying “la vente continue”, the sale goes on finally meaning the show must go on.